With 2019 drawing closer, the digital marketing strategy and trends will experience a major shift which cannot be ignored by businesses and even individuals involved in digital marketing. There may have been times when some strategies like the AR & VR tech could have been ignored, but ignoring this strategy in 2019 will be a mistake that everyone should avoid making.
It is important to remain updated about the trends on digital marketing to ensure we are not left behind when these changes occur and without keeping one’s head afloat the possibility of getting stagnant is pretty high, and what is the chance of a stagnant person surviving in an ever-changing world?. Sincerely, there is no possibility.
How do we keep ourselves afloat?
By making sure that we get familiar with the changes that will occur in the digital marketing trends for the coming period and this can be done by knowing and getting acquainted the top digital marketing trends which will be elaborated in this article. The trends to get familiar with are;
- AR & VR tech: The augmented and visual technology is quickly coming into light as it is used to bridge the distance between the seller and the buyer by recreating a real-life environment for the buyer even when the product is yet to be physically available to them. Using this technology, the needs of the users are met as the users appear to be engaged and participate actively in the brand messaging, thanks to the computer-generated simulation provided by the Visual reality and the computer-generated enhancements provided by the augmented reality. This technology has been widely accepted as businesses like IKEA, Volkswagen, Nivea, to mention a few have used this technology to create their brand awareness. Though the AR & VR technology is big enough, it is still at its emerging state and this would be the best opportunity to get acquainted with it.
- Social media: Considering the statistics of people that make use the social media, it will be a regrettable miss out if one does not use the power of the social media for brand awareness. According to research, there are 3.196 billion social media users which in a way tells us that the significance of the social media to brand awareness cannot and should not be ignored. Different crowds are found on different social media platform, for example, some people on Facebook do not make use of Instagram while some do not use both but uses YouTube. Therefore, dominating a single platform does not cut it nowadays as the outreach has gone beyond just one platform can achieve, and becoming versatile with different relevant platforms and changes that occur to them regularly should be one of our top priorities as a digital marketer.
- Video marketing: As said by YouTube, there is always a 100 percent growth in mobile video consumption every year, also according to the projection made by Forbes, videos will claim over 80% of web traffic by 2019. From the information above, it is certain that the importance of incorporating video into the digital marketing strategy has been established to an extent. It is said that a minute of video is equal to 1.8 million words, therefore, instead of writing words upon words trying to market a product, a minute video will perform the magic. Live video is gaining their grounds with various business uses it to connect with their customers by showing the customers the faces behind their brands, product demos, to mention a few. Even the social media platforms have adopted the use of live videos, making it easier for businesses to include video marketing in their strategy.
The rise of voice search cannot be overlooked: With the technological advancement steadily occurring, almost one-third of searches made on Google daily is done through voice search, thanks to the Google personal assistant, Amazon’s Alexa, Apple’s Siri, and so on.
How is the voice search relevant to digital marketing?
Voice search differs from mobile search as the latter provides hundreds of result of what was searched while voice search like Siri provides very few results and sometimes just one. Therefore, as digital marketers, it is crucial to ensure that our website is one of the few that pops up on searching with the voice search. Knowing this, it will be beneficial to streamline the SEO concerned for easy recognition for voice search. Voice recognition technology will only expand more over the years, so the opportunity to fit this into our digital marketing strategy is now.
- Chatbots: Chatbots played an essential role in digital marketing in 2018 and has shown no sign of relenting anytime soon. It is an artificial intelligence technology that uses an instant messaging format to chat with customers online, site visitors, to mention a few. These Chatbots can meet with the ever-growing demands of customers online and to also attend to different customers simultaneously without losing patience. Chatbots are built to carry out so many things, and among others, they do answer questions, provide information about the product concerned without any human involvement not forgetting that they can also retain information of customers to avoid introduction at every instance. If you have not started using the Chatbots, it will be best to start now without hesitation.