Since the past 5 to 6 years, the percentage of people using the Internet in Sri Lanka has increased from 20% to 25%. In a population of 20.19 million, around 6.71 million people are active Internet users.
The numbers are promising, aren’t they?
The industry is growing exponentially and the growth is going to be even more this year.
What is your number one priority in this race?
You need to increase brand awareness and for that, you need your page to rank on the first page of Google.
There are more than 200 factors involved in Google’s ranking algorithm. However, this is the list of the top 5 which will be trending the world of SEO in 2020.
1. Quality of Content
For many years, this has been one of the most important aspects of Google’s SEO strategies.
When you are jotting down a piece of content on any topic, you need to ensure that the content is covering all the important aspects of that topic.
The length of the piece of content you are writing also plays an important role in the ranking of the page.
Your content should contain at least 500 words. It gives you enough margin to cover the important parts of the topic while neglecting the information which is not needed.
The most important part about any piece of content is giving your users what you are promising them.
For example, you can not put a title as SEO strategies and talk about something else in the piece. It’s crucial that your content is edifying and convincing for the readers.
2. Excellent User Experience
In this case, you need to start thinking like a viewer who is visiting a website.
What factors would you like to see on a website?
Your website needs to be easy to comprehend and interact with. The layout of the website should be attractive to the user.
The ranking of a website highly depends on the time a user is active on your website. This is known as dwell time.
According to a new algorithm of Google, sites with annoying pop-ups or unnecessary advertisements are penalised.
3. Country Code Top Level Domain (TLD)
This factor will help you rank your website on your local search engine.
For example, if you are going to Google.com from Sri Lanka, you’ll see that the extension changes from .com to .sl.
This is known as Country Code Top Level Domain or ccTLD. So if you search for SEO Sri Lanka, according to Google’s algorithm, it will show you results of the .sl extension first.
If you want to rank in local search, Country Code Top Level Domain is the best option for you. It will help you rank towards the top in the region you are aiming for.
4. Website Structure
Website structure is a layout or a map of your website. It will show which pages are linked where, which tags are used, which posts are used, etc.
For example, if you are on Netflix, you will click on a show, it will lead you to all the episodes of that show, then you’ll click on a particular episode, and so on.
If there is any problem in this roadmap, the search engine might not be able to reach all the pages on your website and this will affect your ranking.
5. Internal Linking
Internal links are the links you insert in the content copy of your own website. These links help search engines navigate through your website.
You should always give the internal links to relevant content. Giving links to irrelevant content might affect your site ranking.
As we already mentioned, Google will consider more than 200 algorithms to rank your page. But the ones mentioned above are some of the most important.
If you want to know more about SEO and digital marketing strategies, you can contact the Digital Marketing Consultancy Sri Lanka.
Published-by – Kavindra Ireshan