If you are running a business in Sri Lanka, you need to have a strong online presence to stay competitive in today’s market. With so much competition online, it can be challenging to measure the success of your SEO efforts. In this article, we will discuss the essential metrics to track to measure SEO success for Sri Lankan businesses.

Understanding SEO Metrics

Before diving into the specific metrics, let’s first understand the fundamental metrics used to measure SEO success.

Organic Traffic

Organic traffic refers to the number of visitors coming to your website from search engines. It is one of the most critical metrics to track as it indicates the visibility of your website on search engine result pages (SERPs).

Keyword Rankings

Keyword rankings refer to the position of your website’s pages on search engine result pages for specific keywords. Improving keyword rankings can lead to increased organic traffic and, ultimately, better SEO success.

Backlinks

Backlinks refer to the links from other websites that point to your website. The more high-quality backlinks your website has, the higher your website’s domain authority, leading to better SEO success.

Conversion Rate

Conversion rate refers to the percentage of website visitors who complete a specific action, such as filling out a form or making a purchase. It is a crucial metric to track as it directly impacts the ROI of your SEO efforts.

Essential SEO Metrics to Track for Sri Lankan Businesses

Now that we understand the fundamental metrics let’s dive into the essential metrics to track for Sri Lankan businesses.

Local SEO Metrics

If your business targets a local audience, tracking local SEO metrics is critical. These metrics include:

Local Keyword Rankings

Local keyword rankings refer to the position of your website’s pages on search engine result pages for specific location-based keywords. It is a crucial metric to track as it directly impacts the visibility of your business to local customers.

Google My Business Insights

Google My Business (GMB) is a free tool that allows you to manage your business’s online presence across Google, including search and maps. Tracking GMB insights, such as clicks, views, and reviews, is essential for improving your local SEO.

Online Reviews

Online reviews can have a significant impact on your local SEO. Encouraging your customers to leave positive reviews on Google and other review sites can improve your online reputation and, ultimately, your local SEO.

Mobile SEO Metrics

With the increasing use of mobile devices, tracking mobile SEO metrics is critical for Sri Lankan businesses. These metrics include:

Mobile Page Speed

Mobile page speed refers to the time it takes for your website’s pages to load on mobile devices. With Google’s mobile-first index, mobile page speed is a crucial metric to track as it directly impacts your website’s visibility on mobile search.

Mobile Organic Traffic

Mobile organic traffic refers to the number of visitors coming to your website from mobile devices. As more and more people use mobile devices to browse the internet, tracking mobile organic traffic is essential for measuring your SEO success.

E-Commerce SEO Metrics

If your Sri Lankan business sells products or services online, tracking e-commerce SEO metrics is crucial. These metrics include:

E-commerce Conversion Rate

E-commerce conversion rate refers to the percentage of website visitors who complete a purchase. It is a critical metric to track as it directly impacts the ROI of your SEO efforts.

Shopping Campaign Performance

If you run shopping campaigns on Google, tracking their performance is essential for measuring your e-commerce SEO success. These metrics include clicks, impressions, and conversion rate.

Overall SEO Metrics

In addition to the specific metrics discussed above, there are several overall SEO metrics to track, including:

Organic Traffic Growth

Organic traffic growth refers