Increase local business reach with Google map citations

by / / SEO

Looking for a quick turnaround with Local SEO? Find effective tactics to strengthen your local SEO strategy.

Local SEO for small business is the sneaky, faster way to make your way to the top of the search results. Unlike regular SEO, which can take months or even years to dominate, owning your local niche can be done in a matter of weeks.

Local map citation is potentially one of the most effective technique where it helps to target your listings with multiple keywords around your google my business verified address.

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                                                            Figure 1.0

Overview of the map citation structure contains multiple targeting keywords placing the points in different locations.

Selected keywords are structured according to the radius formation. Each keyword category used around the base verified location and it essentially help to improve the rankings of the targeted keywords.

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Figure 2.0

As shown in figure 2.0, Each map point contains a set of data set which improve the visibility of targeting keywords.

Following data set can be added into each map point 

  • Target main keyword 
  • Business information – description, address, mobile number, email, website, opening hours
  •  Sub keywords
  • Image / Video addition
  • Direction addition

Targeting the best selected keywords would be visible to the people who search with selected target keyword phrases. Most importantly targeting different types of keywords potentially help to reach more people within the targeted region.

Keyword addition has a predominant effect on the search rankings as it will potentially help you outrank your competitors with targeted keyword phrases. However, the rankings would be further improved by optimising GMB account and postings.

Link :  Google my maps

Final thoughts

User intent is now a central factor in content and search engine optimisation, it has evolved over the years and there is a potential customer base that can be targeted through google maps. Local competitive keyword addition and linking to your google maps could have a significant impact on your map rankings.

Visit SEO specialist Sri Lanka for more information.

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